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Customer Segmentation Model Get to know Highlight

TNS Digital Lifestyle

To understand what consumers do is not enough. "Clicks" are not the whole story. To get a true picture of the customer, you need to understand their history, their needs and emotions. TNS Digital Lifestyle offers a glimpse into the evolving world of digital and lifestyles that have emerged and are emerging.

TNS Digital Lifestyle is Kantar TNS's annual study of connectivity covering 70,000 people across 57 markets. The survey covers content media consumption, device infrastructure, digital activities, purchase (online and offline), respondent profiles, brand engagement touchpoints, online customer service, drivers of eCommerce, deep dive into social networks, attitudes to and preference for online brand engagement. Methodology was either online or offline, following standardised local market approaches. Sampling and quotas focused on regular Internet users: at least weekly, for leisure purposes.

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