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Cases User Experience

What is UX Design?

User experience design (UXUXDUED or XD) is the process of enhancing user satisfaction with a product by improving the usability, accessibility, and pleasure provided in the interaction with the product.User experience design encompasses traditional human–computer interaction (HCI) design, and extends it by addressing all aspects of a product or service as perceived by users. (Wikipedia)

UX is one of those fields that is viewed as essential to digital product development, but is still mysterious to many due to its relative newness and continually evolving definition.

For a beginner, this can make the already challenging task of learning the UX design skills needed to succeed in the field feel a bit like driving in the fog.

The press is labelling this coming decade as “the decade of design” because of the increasing digitization of products and services and the need to make them usable and user-centric.

UX design is not just a fascinating field to get into, it’s simply good business.

Find out more about Design Thinking and its applications on our channel.

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